SmartEbooksCity.com » SEO

SEO 2014 & Beyond: Search engine optimization will never be the same again!

admin — Fri, 07 Feb 2014 11:00:35 +0000

If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.

Let's look at what happened.

On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.

On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.

On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.

The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).

On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it’s only going to get tougher.

In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda or Penguin.

Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.

I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.

In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond.

Who am I?

If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....

How to Rank in Google: SEO Strategies post Panda and Penguin

admin — Fri, 07 Feb 2014 11:00:34 +0000

Get the most up-to-date SEO Blueprint for Ranking in Google for 2013 "In a nutshell this book provides some good solid SEO strategies to help you rank on Google. With every technique he is very thorough at explaining why it's important and provides great examples in applying them." -- Amazon Reviews "His insight into the subject is unparalleled. I really like the fact that throughout the book he gives you examples to follow." -- Amazon Reviews "This book is by the far the most current, up-to-date and helpful of all that I have read. I would recommend this to everyone who is trying to succeed with ranking in Google." -- Amazon Reviews "I will definitely be looking for other books by this author, as I found this book very useful. Thank you!!! Looking forward to implementing what I've learned." -- Amazon Reviews Authored by James Green, "How to Rank in Google: SEO strategies post Panda and Penguin" breaks down the steps and shows you exactly what steps you need to take to get to the top of Google. The Google landscape has changed dramatically since the release first of Google Panda and then Google Penguin. Webmasters have had to dramatically re-think their SEO strategies and become much more social animals. This book will provide you with a full recovery blueprint to get your sites ranking once more. It looks at both on-page and off-page SEO strategies and follows tried and tested techniques to use to gain you a new level of trust with Google. The book will cover such areas as: How to do effective keyword research; How to evaluate your competition; How to make your websites 'sticky'; Backlinking strategies; Social Marketing techniques; Other Marketing strategies; 'Super-affiliate' secrets; How to become an expert to both Google and your visitors; The use of new static elements to raise your trust levels with Google. The book will also reveal the recommended sites and tools that you too can use. The new methods are much more user-focused than ever before, with a new emphasis on demonstrating both quality and expertize to Google and the other search engines. This book will guide you through this minefield, without swamping you in jargon and techno-babble to get you ranking to the top of Google once more!

SEO for WordPress: How To Get Your Website on Page #1 of Google…Fast! (Volume 1)

admin — Fri, 07 Feb 2014 11:00:32 +0000

SEO for WordPress -

"Introducing a Simple Step-by-Step System to Get on Page #1 of Google...Fast!"

This is important. Would you like to know the easiest way to get on the 1st page of Google?

I thought so!

It's so simple that you're going to kick yourself for not figuring this out on your own.

So forget hiring an SEO company. After you finish reading this fast paced eBook, you'll know just as much as 97.67% of SEO companies.

Most people panic when Google updates their search engine.

Never again!

You'll Learn:

Advance Keyword Research
Keyword Analysis
WordPress Optimization
How to Use Permalinks
How to Use Tags Correctly
How to Structure Your First Paragraphs
Keyword Density Tips
How to Structure Your Last Paragraphs
How to Optimize Your Images
Plugin Settings
How to Use Categories to Improve Your On-Page SEO
How to Analyze Your On-page SEO for FREE and Fix Errors Fast
Proven Off Page Optimization Tactics
How to Boost Your Rankings with RSS Feeds
How to Piggyback Authority Websites to Rank for Competitive Keyword Phrases.
YouTube Tips..and more

This eBook is filled with pictures which make it easy to read, understand, and put into action. Next time Google announces a major update, you'll be one of the few people laughing.

Do you know why you'll be laughing?

It's simple! Google will actually rank your website higher which means you'll cash a bigger check. That's the bottom line.

No technical knowledge is required to apply the steps in this book.

My 13yr old sister has A.D.H.D like you wouldn't imagine. She was still able to follow along with this book and write an impressive blog post that ranked on Google.

(Ha! While I'm typing this, one of our readers just sent me an email saying he went from page 6 to page 2 on Google. I'm confident that he'll get to page 1 by next week.)

Do You Want to Easily Improve Sales By 10-20%?
Do You Want to Get More People Clicking Your Adsense Ads?
Do You Want to Get more Sign-Ups to Your Memberships Site?
Do You Want to Increase Your Affiliate Sales?
Do You Want to Attract Advertisers and Sale Ad-Space on Your Website?

Of course!

Invest a few tax-deductible dollars on this easy-to-read eBook now! We won't let you down. If you still have any questions after you read our book, feel free to contact us for a helping hand.

Scroll up and buy this book now!

-Kent Mauresmo & Ana Petrova

P.S.> Limited time promotional pricing.
P.P.S.> Buy this book today and you'll receive the full color PDF copy for free.

SEO Fitness Workbook: 3rd Edition – The Seven Steps to Search Engine Optimization Success on Google

admin — Thu, 06 Feb 2014 16:14:27 +0000

SEO, or Search Engine Optimization, of course, is the art and science of getting your company to the top of search engines like Google and Bing. Why is SEO so valuable? Simply put, because customers turn first to Google to find new products and services, new companies and consultants! SEO means getting to the top of Google means getting more sales leads! The SEO Fitness Workbook is your hands-on guide to getting to the top of Google. Unlike other boring books written by nerds for nerds, the SEO Fitness Workbook speaks in plain English and presents step-by-step instructions to mastering the game of search engine optimization. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to “get SEO fit.” Here are the SEVEN STEPS TO SEO FITNESS explained in detail in the workbook: 1) Set the right expectations: define the goals of your website, and assemble a “can do” team at your company to learn SEO and then implement it step-by-step. 2) Identify your keywords: find high volume, high value keywords and make a keyword worksheet. 3) (Re)structure your website: set up your Website to “talk” to Google using tactics such as HTML page tags, link sculpting, and an effective home page. 4) Create content: implement an SEO-friendly content strategy. 5) Go social: build inbound links, cultivate social mentions via networks such as Facebook, Twitter, and Google+, and create freshness. 6) Measure your results: use free rank-measurement tools and learn to master Google Analytics, a powerful but confusing free analytics system by Google. 7) Never stop learning: access free explanatory videos, worksheets, and tools. The SEO TOOLBOOK - HUNDREDS of FREE SEO TOOLS - Included! The SEO Fitness Workbook has been used by thousands of students in Jason’s classes, and includes free access to his famous SEO Toolbook, a compilation of hundreds of free tools for search engine optimization. If SEO matters to you, this workbook is your one-stop, step-by-step guide not only to SEO but to the art and science of getting your company to the top of Google, for free, using free tools.

SEO Black Book: A Guide to the Search Engine Optimization Industry’s Secrets (The SEO Series)

admin — Mon, 20 Jan 2014 19:14:20 +0000

___________________________________________________

An SEO Guide for 2013 & 2014
Learn the Real Mechanics behind Search Engine Optimization
___________________________________________________

The field of SEO has evolved dramatically in the past couple of years. If you're brand new to Search Engine Optimization, and you haven't had much experience with it in the past, you have to be aware of what's occurred. And when you're shopping for a guide to help you better understand SEO, and learn the real methods & techniques for how to rank your Website today on Google, it had better be a very recent guide.

Why is that?

Well, the industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have dramatically affected rankings and how Google scores listings on its Search Engine Results Pages (SERPs).

Today, if you using an outdated guide for SEO, you could not only see yourself lose in rankings on Google's SERPs, you could end up in the Google Sandbox. If you've tried SEO, and you've been frustrated because you're not making advances on Google's rankings, you need to be aware of all this information.

Here are the changes Google Instituted to its Algorithm...

_________________________________________________________

Google Panda

Google released the Google Panda in February of 2011, and has sent out dozens of these modified "Panda Attacks." This created a dramatic shift in SERPs. The Google Panda was very much focused on the quality of the user's browsing experience. It aimed to punish those low quality, poor content sites, while promoting high quality, rich content sites.

Google Penguin

In April of 2012 the search engine giant released the Google Penguin, which set out to punish sites that tried to implement more evasive techniques for trying to quickly rank their Websites on SERPs.

Google Penguin was an evolution of Panda, and it was a much more severe undertaking. Google's most recent Penguin - Penguin 2.0 - was launched on May 21st, 2013. The Penguin attacks looked for the evasive techniques that Webmasters and SEO specialists were using for years, that can now backfire and not only see you drop in rankings, but worse, even see you face possible de-indexing.

These algorithm changes shifted the entire SEO landscape in 2013...

_________________________________________________________

It's important that you understand what methods will work today and what won't and The SEO Black Book offers you an intuitive approach to ranking with SEO for 2013 & for 2014.

The book weaves together all of the complex components required to successfully SEO a site in 2013 while also providing you with real industry secrets & tips that you can implement to rank higher then your competition.

The practical methods, tools, and techniques covered in The SEO Black Book stem from over a decade of my knowledge involving research and work in the field of search engine optimization.

Don't fall victim to the industry pitfalls. Without the right knowledge, information and tools you will be risking a slow and painful climb up the SEO ladder. The SEO Black Book teaches you what it takes to successfully rank your site today.

This book is part of a four-part series called The SEO Series, which features the following books:

The SEO Black Book - A Guide to the Industry's Secrets
SEO Simplified - Learn Search Engine Optimization Strategies and Principles for Beginners
SEO White Book - The Organic Guide to Google Search Engine Optimization
SEO for Bloggers - Learn How to Rank your Blog Posts at the Top of Google's Search Results

_______________________________________________________________________

After you Buy this SEO Book Now you will realize the importance of the incredibly

valuable information contained within its pages.

_______________________________________________________________________

Search Engine Optimization For Dummies

admin — Mon, 20 Jan 2014 17:53:23 +0000

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

Covers search engine basics to help you get started
Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
Explains how to use link popularity in order to boost rankings
Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

SEO Simplified: Learn Search Engine Optimization Strategies and Principles for Beginners (The SEO Series)

admin — Sun, 19 Jan 2014 21:29:28 +0000

SEO Beginner's Guide
Learn Basic Search Engine Optimization Strategies in this SEO Book

We all know that the world of SEO is vast, complex, and shrouded in secrecy. The industry prides itself on that secrecy because revealing the exact formulas for its algorithm would defeat the essence of organic search rankings.

However, although the SEO industry is complex and oftentimes confusing, there are basic principles that govern just how search engines like Google operate. And, if you're just getting started in the SEO field, then understanding these basic principles is paramount.

Today's Search Engine Environment

The dramatic evolution of the search engine environment has left a lot of people scratching heir heads. What used to work years ago, no longer applies today. However, the underlying principles of high quality and well-written content still remains.

And, without getting into too much technical details, this book explains SEO in simple, almost storybook format and has been written by a seasoned professional and veteran in the field of search engine optimization.

This book is an absolute must if you're a beginner to the SEO field and you're looking for an understanding of the fundamentals involved with search engine optimization.

SEO White Book: The Organic Guide to Google Search Engine Optimization (The SEO Series)

admin — Fri, 17 Jan 2014 07:00:13 +0000

The Organic Guide to Google SEO
Learn the Proven Organic Search Engine Optimization Methods and Techniques

The SEO industry and the rules for ranking on Google have completely changed in the past couple of years. It’s changed due to a new set of rules that have emerged in the wake of Google’s World Wide Web War that it waged in the silent digital abyss of Cyberspace. This war that Google waged was against spammers and other Websites that were bending and breaking the SEO rules to bully their ways to the top of search engine results pages (SERPs).

In waging this war, Google dropped some atomic bombs in the form of changes to its algorithms (search formulas) that have completely transformed many of the strategies and techniques for ranking a Website today. Gone are the easy days of instituting link schemes, keyword stuffing, and content cloaking, just to name a few of the ill-used techniques that led to this war.

Today, the name of the game is relevancy. If Google doesn’t think you’re relevant, then not matter what techniques you use for search engine optimization from whatever SEO book you find them in, they won’t work.

Why should you Care about all this?

Now that the digital dust has settled, it's important for you to understand the new set of rules for ranking Websites, that now dominate the Web. Without the very important information contained in this SEO book, ranking today for any competitive keywords will be incredibly difficult. If you are going to make lasting changes on Google’s SERPs, then you have to have the knowledge and know-how of what works today and what doesn’t.

This SEO book is part of a four-part series called The SEO Series, which features the following books:

The SEO Black Book – A Guide to the Industry’s Secrets
SEO Simplified – Learn Search Engine Optimization Strategies and Principles for Beginners
SEO White Book – The Organic Guide to Google Search Engine Optimization
SEO for Bloggers – Learn How to Rank your Blog Posts at the Top of Google's Search Results

Why the SEO White Book?

The SEO White Book contains White-Hat SEO techniques – the acceptable techniques according to Google – for long term ranking on Google’s SERPs.

After you buy this book, you will come to understand and appreciate what it takes to successfully rank a site with SEO on Google today.

This book is the culmination of over a decade of experience that I have being professionally involved in the SEO field in one way or another. I understand what works and what doesn’t and in this third SEO book in the series I set out to help unravel some of the mysteries of the trade for you. Scroll up and BUY IT NOW. You don't want to miss out on the incredibly valuable information in this SEO book.

SEO Made Simple (Third Edition): Strategies for Dominating the World’s Largest Search Engine

admin — Mon, 13 Jan 2014 05:03:00 +0000

SEO Made Simple (4th Ed.) Now Available. Click the following link for updated version! http://www.amazon.com/SEO-Made-Simple-4th-Edition/dp/1494892448/ Today's top-selling SEO book, SEO Made Simple: Search Engine Optimization Strategies for Dominating Google, has been completely updated Penguin 2.0, and beyond. Google Penguin, Exact Match Domains, and the latest Google algorithm updates have been included. This is not just last year's guide with a new cover but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog (3rd edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 25 new pages of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today's top-selling search engine optimization guide for good reason. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.